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TikTok is introducing a new feature that enables them to lessen the volume of AI-created videos appearing in their timelines. This step comes as the company announced that it currently hosts over 1 thousand million AI-generated clips.

Trial and Implementation

The update is being tested over the following weeks before a full-scale rollout. This shift comes amid a surge in AI content, spurred by recent video-generation tools.

The Broader AI Trend

Recent reports that approximately one in 10 of the most rapidly expanding channels on another major platform primarily display content made by AI. A large amount of this material is considered low-quality AI content, a phrase for substandard, bulk-generated content that is typically nonsensical or surreal.

“We know from our community that numerous viewers appreciate content created using AI tools, ranging from digital art to educational videos, and we aim to provide users the power to adjust the amount of that, according to their own choices,” commented a platform representative.

AI on the Platform

The platform disclosed that there are now 1.3 billion videos on its service tagged as made with AI. In total, more than 100 million videos are uploaded to the platform every day, making clips made by AI a minor part of its overall inventory.

Customizing Your Feed

Members will be in a position to reduce or increase the level of AI-generated videos they view by using the topic control feature in the application and picking the AI content topic. Further subjects that currently be modified under the setting encompass politics, clothing, cosmetics, and movement.

Platform Guidelines

Its guidelines require content makers to identify lifelike AI-made content, and it prohibits malicious fake videos of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its community policies.

Furthermore, the app will now add an AI-generated label to content made using its own AI tools, or detected by an industry-wide initiative for identifying AI-generated material. This measure is designed to stop users from trying to bypass the disclosure requirement.

Responsible AI Funding

TikTok is furthermore introducing a $2m awareness program for professionals and organizations to develop learning resources about using AI responsibly. This project will benefit non-profit groups specializing in teaching programming and robotics.

Moderation Strategy

The video-sharing app has defended its safety measures, amid controversy over plans to lay off hundreds of review team members in Britain. The company is planning to cut 439 jobs in its user protection department in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.

A company official stated that people-led review would still have a role, but AI can safeguard staff by eliminating the most harmful content ahead of it gets reviewed by humans. The platform reported a 76% decrease in shocking and graphic content reviewed by content reviewers over the last 12 months due to the use of its automated systems.

We believe it is crucial to balance people and machines to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”